Zwolle, The Netherlands, April 30, 2020 – Bluem Europe has appointed Joanne Bouwkamp as Director Finance & Operations with effect from May 1st 2020. Bouwkamp joins the ambitious, innovative scale-up company in oral care products, which serves more than 50 countries from the HQ in Zwolle the Nether and has a subsidiary in Brazil.

Joanne Bouwkamp (1984) studied Econometrics at the University of Groningen and completed her master in Actuarial Science & Mathematical Finance at the University of Amsterdam. Joanne was nominated Actuarial Talent of the Year in 2017. Joanne started her career as an actuary at Unigarant, the insurance company of ANWB, where she soon became manager of the actuarial department. After that, she worked for almost five years at Triple A Risk Finance, in her last position as Senior Principal she was known for her lightning-fast personal development and leadership skills.

Controlled growth and cash flow indispensable in these times  

“We’re glad to have Joanne on board. In addition to the ‘traditional’ CFO tasks, Joanne will also be responsible for production and logistics, where major challenges lie ahead. Her analytical, but above all decisive approach, will be invaluable for the further expansion of our organisation. Especially in these times, the emphasis is on controlled growth, tight cash flow management and process optimisation,” says Nathalie Beck, managing director Bluem Europe. 

Joanne Bouwkamp about this step in her career: “I am extremely happy to join such a fantastic company and brand. For me, this is an opportunity to not only optimize business operations but also have a direct impact on the overall strategy. Being able to add value to a dynamic internationally operating organization is absolutely thrilling!

About blue®m

blue®m is the clinically validated oral health brand, oxygen based oral science. The scale-up company based in Zwolle, the Netherlands, develops and sells oxygen-based oral health products. The products produced in the Netherlands are available in more than 50 countries and are recommended by the best oral care professionals worldwide.

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