We promise you honest, high-quality and as natural as possible products, so we never make a concession on the quality of our ingredients. Like you don’t make a concession regarding your health! Our high standards make our products more expensive than the regular stuff… that makes sense, right. But which ingredients did we select for you? Since the ingredients listed on the packaging is often a kind of abracadabra, we just put everything in understandable language for you at a glance.
We use a natural and essential oil to give a fresh taste and smell to our products. It’s a peppermint taste so that you are kissable 😉
Water is almost always found at the top of your skincare labels. This is an indication that it is one of the most abundant ingredients in the formula. Because water is a good solvent, it is rarely found in its pure forms, instead it is usually found in nature containing ions of different salts. Depending on the amount of salt dissolved in the water, it can be described as hard or soft water. Rain water for example is a form of soft water. The type of water we use in our products is purified soft water. Soft water lathers up really well. It’s like brushing your teeth with pure rain water ;).
For those who prefer fluoride in their toothpaste we have developed a calcium-fluoride toothpaste. This is the most natural form of fluoride. Regular brands use between 1,000 – 1,500 ppm. Our toothpaste contains less but definately enough to reduce that caries.
Carboxymethyl cellulose or Cellulose gum, which comes from the cell walls of plants such as wood pulp and cottonseeds, is essentially a thickening agent used in all kinds of products this type of additive can improve texture, stabilize foam, keep sugar from crystallizing, bind water, and more. Cellulose gum is versatile. It’s in our toothpaste to stabilize and thicken it. Some people may have an allergic reaction or sensitivity to cellulose gum, although this is extremely rare. As you can see from the benefits and risks outlined above, cellulose gum is generally considered to be a fairly safe food additive. It doesn’t have any nutritional value or health benefits, but it can be a very useful additive to all kinds of products.
We always say we are blue like a dive in a Scandinavian lake…Another name for Cl 42090 is Brilliant blue. We use it to make our products have that amazing blue colour. It is a dye, but luckily poorly absorbed by your body, which means that if you eat/swallow our toothpaste more than 95% can be found in your feces. Then again, we trust you don’t eat our toothpaste…
Citric acid is found in almost all food products. It serves as a natural preservative. Not only in foods but also in some of our products.
Cocamidopropyl betaine is a surfactant. This chemical produces foam and often occurs in personal care products such as toothpaste, soap, shampoo and billeting cloths. Cocamidopropyl betaine is known as a mild substance and is therefore often found in baby shampoo. We use this betaine for its foaming abilities for better rinsing. Clean as can be! Ps: in rare cases people might have an allergic reaction to this ingredient. Just so you know.
All hail to glycerine! Glycerine is a natural moisterizer and is often used as an ingredient in cosmetic products. Glycerine is often reffered to as Glycol or Glycerol. It has many beautifying benefits such as creating a moisture balance which helps smooths the skin. For us this emulsifying agent gives a smooth consistency for easy application. Glycerine can be derived from vegetable oil or from petrol. Because we try to use as many natural ingredients as possible, we choose to only use glycerine from vegetable oil – let’s help our environment!
Every toothpaste uses abrasives. Without abrasives you cannot clean your teeth properly > be gone plaque! But which one is used can be very different. Most commonly used are aluminium oxide powder and dried aluminium hydroxide gel. Because we are not such big a fan of aluminium, we choose to use hydrated silica as an abrasive. A mild abrasive with a gel-like consistency which can also be found in sand, flint and quartz. Most toothpastes consist of at least 50% of abrasives. We don’t believe this is necessary (let’s protect our teeth people) so we only use around 10%.
Lactoferrin is one of our most powerful ingredients. It is a protein naturally found in saliva that kills bacteria. It is a natural antibiotic that protects us from alle kinds of fungi, bacteria and viruses. It can be found in our very own breastmilk as well as cow’s milk. We derive our lactoferrin from lactose. We have not yet heard of any allergic reactions but if you are highly allergic to lactose please pay attention.
Limonene is a colorless liquid with a light, fresh and sweet lemon odor. It is naturally present in many citrus fruits. Safe, natural and gives our products a nice smell.
Magnesium sulfate is a very common mineral used in a variety of skincare and beauty products. This ingredient, formerly known as Epsom salt, can be used both externally as internally. It has powerful detoxifying features. It also serves as an anti-inflammatory which makes magnesium sulfate a popular ingredient in many products.
One of our most important ingredients! Mel is derived from honey. And this very ingredient makes sure oxygen is produced! We always promote our “oxyenrich” products because this actually makes a difference in your oral health. When in contact with your saliva, mel starts a “glucose oxidase” (GOX) process. Difficult term, but it means gluconic acid and hydrogen peroxide (H202) is produced. Especially the hydrogen peroxide is very powerful because it will release oxygen gradually. Oxygen is known for its many health beneficial powers. It helps reduce anaerobic bacteria, makes sure inflammation is reduced and creates new healthy cells in your body amongst many other benefits. Our honey is organic and cold-pressed so all the healthy enzymes are still present!
Methyl Salicylate (Wintergreen oil)
Methyl salicylate is an expensive word for wintergreen oil. This oil is very aromatic with a sweet woody and minty odor. Wintergreen oil is used topically or armothatheraputically as a folk remedy for muscle and joint discomfort, arthritis, cellulite, obesity, poor bloodcirculation, headache and many other diseases and discomforts. That lovely fresh smell that hits your nose when you open our products? Thats wintergreen oil!
PEG-32 stands for Polyethylene glycol. It is a synthetic thickening agent that also functions as an emulsifier. We only use a small amount just enough to do the trick. We need this ingredient so that our water and other substances don’t mix. This ingredient helps keep our formula intact so that you will remain having a killer smile!
Phenethyl alcohol is a colorless and transparant liquid. It is found in many skincare products. It prevents bacterial growth and thus protects our products. Gone with those bacteria, say hello to a safe product!
PVP is a versatile ingredient mostly used as a binder and thickening agent. It is approved (by the FDA) to be safe. However, there have been documented cases of allergic reactions to PVP. We have never received a complaint, but if you know you are allergic to this substance, be careful. This ingredient can only be found in our mouthwash and oral foam.
Silica is a mineral found naturally in sandstone, clay, and granite, as well as in parts of plants and animals, and is used as a versatile ingredient in the cosmetics and skin care industry. We use silica as a thickener so our toothpaste doesn’t run of…
This is simply salt. Salt is stimulating, cleansing, antiseptic and astringent. Salt is full of minerals and minerals maintain the water balance essential for healthy life processes.
This ingredient is mostly used in food and drinks to regulate acidity. Sodium citrate is also used as an emulsifier. Large concentrations can be found in citrus fruits, kiwi’s and strawberries. Citric acids help increase the activity of many antioxidants (we like). They are mainly used as acidity regulators as well as aroma compounds. We use this ingredient as a chelating agent.
Sodium Lauryl Sulfate
SLS is an ingredient mainly used for its cleaning and emulsifying properties. In cleansers SLS is not recommended because it can cause dryness of the skin. Because we think you don’t use our mouthwash and oral foam on your skin (or are you?) it cannot do any harm. We use SLS as a foaming agent. We use a very low percentage.
Parabens? You might be shocked that we use parabens in our products. But, there is an important difference between different parabens. We only use methylparaben which is a very safe paraben to use. We need this ingredient because of its antibacterial and fungicidal powers. Most brands use a concentration of 0.4%. We only use the necessary amount which is 0.15%.
This ingredient is a real power booster! A kind of salt that slowly releases oxygen when it comes in contact with liquid. Your saliva in this case. It breaks down into a low concentration of hydrogen peroxide (H2O2) and boric acid and releases oxygen for a longer period of time. And as we all know:’ where oxygen is present, there are no harmful bacteria’. In addition, it has been proven that wounds can heal faster with increased oxygen pressure. It can be that simple!
This ingredient is an artificial sweetener. Obviously used to sweeten products such as drinks and medicine. It has no nutritional value and is safe to consume for everybody, even diabetics. We use sodium saccharin als a flavouring agent. Do you like the taste of blue®m?
We use sodium sulfate because it’s a carrier – it helps carry a product to a surface by thinning or thickening the formula. It is generally regarded as non-toxic and that’s something we aim for.
Xylitol is another powerful ingredient. It’s a natural sweetener but does not promote tooth decay. Why? Because it’s non-fermentable by oral plaque bacteria. By this we mean that the bacteria in plaque, which usually ferment substances have no chance due to the presence of xylitol. This is positive because the more fermentation there is, the greater the chance of caries activity. Xylitol is proven to be effective against the Strepptococcus mutans bacteria which we know causes caries. The xylitol used in our products is extracted from birch tree pulp. The end result is exactly the same as xylitol found naturally in plants. Xylitol in combination with Lactoferrin and honey make sure you don’t need fluoride in your toothpaste.