It’s all about the people
The success of blue®m is of course defined by the people who daily give their heart for our higher purpose: to create a world with more healthy mouths. Would you like to know more about the people who run the extra mile for you and for your oral health? Then read on.
Fokke Jan Middendorp
Chief Healthy smiles
Director finance & operations
International Sales Support
Fokke Jan Middenorp
Chief Healthy Smiles
Fokke Jan Middendorp – Chief Healthy Smiles
Fokke Jan is one of our founders and is known to many as ‘chief healthy smiles’. His standards are high when it comes to the development of our products and their quality. With his super critical eye, he keeps us all on our toes. Fortunately, this is also compensated with a large dose of humour. He is innovative, thinks out-of-the-box and dares to stick his neck out. Much of the time he can be found in Brazil, not only for samba, but mainly because most of the research into the effect of our products takes place there. If you want to know what his day looks like, watch this nice video ‘day in the life of chief healthy smiles’
Nathalie Beck is one of the founders of blue®m and as managing director is responsible for all activities within blue®m. You could say that she is more or less ‘the host of the party’ that we organize every day for our customers all over the world. She is dedicated to put a happy, healthy smile on thousands of faces. And you don’t only achieve that with good oral care. It is also about quality of life, a healthy lifestyle and having a ‘fresh’ mind. Nathalie knows from her own experience that it does not happen automatically and that it is a matter of conscious self-care, self-love (yes, you should definitely give yourself something!) And an iron discipline (no, that’s not a dirty word). With new products, interesting articles and healthy rituals we hope to surprise our customers and get them in action for a healthier life. That is her goal, the goal of blue®m and the goal of the team. Let’s go!
Johan was brought up on oxygen when he was a little boy. After all, his father Peter Blijdorp is the ‘founding father’ of our company and the originator of the oxygen technology. Johan is thus best qualified to explain the advantages of our products. He is happy to do that to anyone who wants to hear it, anywhere in the world. No, without kidding… Johan is responsible for the international sales and export of our fine goodies. At least half the time he is in touch with his international network of dental distributors and key opinion leaders in dentistry, he considers them his extended family!
Director finance & operations
Joanne is the energetic woman who is at the helm of our blue ship every day. She ensures that blue®m is a financially healthy company and that the most important processes that affect you as a customer run smoothly. From purchasing and manufacturing products to the delivery of packages in The Netherlands and abroad. Joanne and her team are responsible for keeping everything running smoothly. And if something goes wrong, they will make sure that you still will be satisfied with a good solution. Like for instance with the money back guarantee. Despite the fact that Joanne’s roots are in the insurance business, she is absolutely allergic to small print ‘terms and conditions’, transparency is her middle name!
What is a company without a business analyst? Thomas Kiekebosch is our ambitious young talent. He can dig up all the figures and business statistics and translate the information into plain and simple human language. That way, everyone on the team knows exactly what to do to improve the results and to achieve the objectives. Which is very essential for a serious cale-up business. Thanks to Thomas we can do the right things at the right time and continue the life’s work of dr. Peter Blijdorp.
Cristel is an expert when it comes to corporate identity and packaging. Nothing escapes her eye. She acts as the keeper of our brand, so that we have the same look and feel all over the world and remain recognisable, so that you don’t accidentally miss out on our products. Cristel is firm, but fair in her job to protect our brand. She also has a lot of marketing stuff to coordinate, like managing marketing campaigns, sending out newsletters and creating briefings that have to be followed up by the content team. Cristel will make sure the webinar in Vietnam starts in time, with the right materials. She is in control when it comes to our packaging. She dots the i’s and crosses the t’s before the new packaging will be shipped over to consumers over the world. We don’t call her ‘Eagle Eye Cristel’ for nothing 😉
International Sales Support
Aukje’s goal is to make the difference every day for our customers around the world. She is the one who knows everything about the orders and transport of our beautiful oral health products to small and large customers all over the world. She has and keeps an overview, is super helpful and a stickler for details, especially when it comes to orders and deliveries. She speaks the language of our customers and prefers to walk an extra mile for a healthy smile. In the early mornings (5am) she is sharp as a razor. But also during the rest of the day you will enjoy having a chat with this powerlady. A conversation with Aukje breathes a subtle blend of wit and charm. She will take the time for you and help you in any way possible.
Marry is like a spider in the web. The first point of contact for our customers. Do you have a question about your oral health or dental problems? Marry is a good listener, very supportive and provides the answers. To find the right dental information she has special helplines to first class dentists and dental hygienists from our network. Marry makes sure that the advice comes back to you in understandable language, so you know what to do next. But if you think that Marry spends all day talking with our customers, you’re wrong… She also ensures that all orders are shipped out properly and that the invoices are paid on time. But she prefers to use her experience from the dental practice (yes, our Marry was also a dental assistant in specialised oral care) to help people with dental problems. We hope you don’t need her help, but if you do, she will amaze you for sure!
Marnix is the indispensable force in the online team. He knows exactly what our customers need at any given time, what they expect from us and how we can best serve them. He knows all of this because he is completely immersed in the world of customer data and analytics. He is super curious when it comes to customer behavior and wants to understand the why, what and how! Marnix regularly researches the preferences and expectations of our customers. He also likes to put his eCommerce talent and online marketing skills into practice to provide even more people with a healthy smile.
Everything Mirte does for blue®m breathes health, her great passion. She is by far the healthiest of our team. Nevertheless she is very positive and enthusiastic and absolutely believes that a healthy lifestyle is achievable for everyone. She sees it as her mission to get people moving with practical and doable guidance. Mirte is here to help our customers improve their health in a fun and easy way. How? She does this by writing personal stories and conducting interviews with people who have a message to share. She also gives tips on a healthy lifestyle, organizes workouts and shares healthy recipes. Be sure to follow this lady….
Klaas-Bart takes care of everything behind the scenes. From the purchase of the tubes, the caps on the bottles of mouthwash and the toothbrushes, to the chewing gum from Italy. He ensures that no concessions are made when it comes to quality. He knows exactly what and how he wants it. And when a new product is launched on the market, Klaas-Bart prepares the packaging and figures out where and how the product should be stored. Shipping products to Brazil? Klaas-Bart ensures that the temperature is measured and remains exactly at the right level. And very importantly, he ensures that the products are always in stock, so that you do not have to wait for your favorite oral care product. Should it be the case, Klaas-Bart will come up with a good solution. Without this guy, the whole company would need a root canal, or at least a nerve treatment….
Patrick is an absolute guru when it comes to eCommerce. He knows all the ins and outs of our webshop, in all countries. He ensures that your experience on our website is one that you will remember with a big smile. Patrick takes care that you are able to find the right information quickly and easily, that the latest news is available and that you can easily fill your shopping cart with your favourite oral health products. He also makes sure that payments run smoothly, that the website is fast and that you can leave a positive or critical review. If you are not completely satisfied, Patrick makes sure that you get a quick response from our happy customer colleagues. In short, we cannot do without this warrior in our team.
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