Zwolle (NL)/ Curitiba (BR), September 5 , 2019, – blue®m and DSS are excited to announce their international partnership. Both companies have a social and sustainable agenda: improving oral health worldwide. By joining forces, more muscle is created to re-educate people regarding oral hygiene. Clemilda Thomé, former owner of Neodent and her son José Guilherme agree on that and call this strategic partnership ‘a force for good’.

Oxygen to advance health and well-being all around the world

Through the network of Neodent, DSS (Divino Espírito Santo, Divine Holy Spirit in Latin) Holding came about the oxygen technology, which was discovered by the famous Dutch maxillofacial surgeon Peter Blijdorp. A pioneer in implantology who carried out complex procedures, such as sinus floor elevation. His philosophy, the fastest possible recovery of patients with as little pain as possible, is translated into the oral care products of blue®m. Not a regular oral company, but a company with a new and holistic approach, focused on overall health. DSS will invest and take an active role in the business to accelerate the blue®m business in Latin America.


Chief healthy Smiles Middendorp states: “Together we will re-educate people all around the world to treat their mouth as the entrance of their body and care for their overall health” and more important adds DSS director Adailton Becker with a big smile: ”We will make dental professionals reconsider their treatment routines and protocols and consider body-friendly alternatives.”

About DSS Holding

DSS Holding was founded in 2012 by the former owner of Neodent, Brazil’s leading dental implant company, which was recently sold to the Swiss multinational Straumann AG. They have various companies in their portfolio related to education, dentistry and healthy lifestyle.


About blue®m

blue®m is the clinically validated premium oral health brand from the Netherlands advised by the best dentists and dental hygienists in more than 40 countries. The secret of their formula is  the gradual release of oxygen in the mouth. Their products are more than once rewarded as Best product of the year. Bluem Brasil S.A. is located in Curitiba, Parana.


Press Contact

Gustavo Comar,, +55 41 9985-7199
Commercial Director Bluem Brasil S.A.

Nathalie Beck,, +31 (0)6 26953157 
Managing Director Bluem Europe/5 pillars research BV

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