Amsterdam, 14 december 2017 – Yesterday the winners of the Best Product of the Year 2017-2018 award have been made known in Amsterdam. Chief healthy smiles Fokke Jan Middendorp was present to receive the award for ‘best toothpaste’ on behalf of blue®m. blue®m has defeated Oral-B Gum & Enamel repair with a large majority.

Voice of the end user decisive

In total, 136 participants competed for the prizes in several different categories. As much as 47,000 assessments have been completed in the months October and November. Via the website, the criteria price-quality ratio, product presentation and user satisfaction were given grades, as well as intention to repeat purchase and recommendation of the product. In this product election (one of the largest in The Netherlands) the voice of the end user is decisive.


Not a regular toothpaste

blue®m is a Dutch brand with a worldwide mission; make the difference in oral health. The toothpaste is fluoride-free and contains active oxygen, honey, lactoferrin and xylitol as active ingredients. Safe to use, without abrasive components. “We know, of course, how beneficial our products are, but the proof is in use. Thanks to our loyal customers, who have experienced the benefits, we have been rewarded with this price. Helping people is our main purpose. This recognition gives us even more energy to continue our mission”, says Chief Healthy Smiles Fokke Jan Middendorp, who was quite overwhelmed.

best toothpaste


Satisfied customers stand behind this product

Immediately after the announcement the first reactions of involved and satisfied customers came in at blue®m HQ. Trudy Denkers: “Congratulations on the best product of the year. I am living proof that it works. No more inflammations and my jaw has improved in 1 year, very impressive.”

About blue®m

blue®m is a Dutch company that helps people to maintain and improve oral health in a different and innovative way. Their philosophy is that the mouth is the beginning of the digestive system and therefore essential for overall health. Oxygen plays a key role in almost every step in the process of wound healing. With that knowledge and science, Dr. Peter Blijdorp and his team developed a unique formula. This formula has helped countless people with dental diseases and gum problems. The secret is the gradual release of oxygen in the mouth.

blue®m is advised by the best dentists and dental hygienists in more than 40 countries.

More information:
Cristel Bredius
Tel: 085 303 11 49


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