Zwolle, October 10, 2018 – Today during the kick-off of the Zwolle Region Congress it was announced that one of the founders of blue®m, Fokke Jan Middendorp, belongs to the last three in the battle to become ‘Entrepreneur of the year’ in the Zwolle region. CEO Fokke Jan, better known as chief healthy smiles, is very excited with this nomination.

Disrupter in traditional dental market

“A huge boost for our team!” says an enthusiastic Middendorp. “We moved to Zwolle last year. A well-considered choice, since Zwolle is more and more becoming the eCommerce capital of the Netherlands. We need to be present in such a dynamic environment, given our growth path. blue®m has set itself the goal of shaking up the dental industry. Fortunately, that succeeds according to plan. For example, we only visit practices through virtual video calls. We are also investing heavily in digital training and knowledge exchange programs to support our international distributors. After all, we are available in more than 30 countries.” Fokke Jan is looking forward to the conference in Zwolle, which is entirely dedicated to technology and the opportunities is has to offer.

Technologization as an opportunity

Thursday, December 13, 2018, the Zwolle Region Congress will take place with the theme ‘Technologization as an opportunity’. During this congress, the professional jury and conference visitors will jointly decide which entrepreneur may call himself Entrepreneur of the Year in the Region Zwolle. The election is an initiative of VNO-NCW Zwolle, SME Zwolle in cooperation with the foundation ‘Stichting Metropool Zwolle.’

About blue®m

blue®m is a Dutch company that helps people to maintain and improve oral health in a different and innovative way. Their philosophy is that the mouth is the beginning of the digestive system and therefore essential for overall health. Oxygen plays a key role in almost every step in the process of wound healing. With that knowledge and science, Dr. Peter Blijdorp and his team developed a unique formula. This formula has helped countless people with dental diseases and gum problems. The secret is the gradual release of oxygen in the mouth. The fluoride free toothpaste was voted Best product of the year 2017/2018.

blue®m is advised by the best dentists and dental hygienists in more than 30 countries.

For more information
Nathalie Beck
Tel: 06 269 53 157

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