Peter started using this formula to make the outcomes of operations on his patients more predictable. He could see that their wounds were healing more quickly and that their gums were much less inflamed than otherwise. It wasn’t long before he realised that he could help all patients with this formula, not just his own. His product also proved to work well in healing burns, open wounds, rashes and infections. The messier the wound, the better it worked; almost magically. Peter Blijdorp was becoming an out-and-out evangelist for oxygen, but he couldn’t change the world single-handed. His immediate colleagues found his quest rather odd, so he put together a group of people to help him. Their task was a simple one: to seek to help as many people as they could. One of these people was Fokke Jan Middendorp. Together, with Peter Blijdorp’s philosophy to go on, they came up with a range of products, which they dubbed Blue Magic. People nowadays are too sceptical to believe in magic, so the name has been shortened to blue®m, which stands for a healthy alternative treatment and a new approach to oral care. Peter Blijdorp has been vindicated: things can be done differently. Now, blue®m is being used all over the world, making his dream come true.