Zwolle, November 1st, 2019, – blue®m is counting down to launch their clinically validated, premium oral health brand to the Indian market. Together with the renowned dental company Smile Merchant from New Delhi, an invigorating roadshow is prepared to introduce the oxygen technology to the Indian dental practice and benefit their patients.

5,000 kilometres, seven cities in eight days, now that’s a roadshow!

From Mumbai to Bengaluru, in eight days, seven cities will be visited during a lecture series. During this roadshow, which starts at November second, various inspiring speakers and experts will be lecturing about the impact of oxygen in the dental practice. Not only highly skilled professionals from India will share their cases. Dutch specialist in implant and restorative dentistry, dr Irfan Abas, will lecture on the healing effects of topical oxygen on severe oral diseases and peri-implant diseases.

In the footsteps of doctor Peter Blijdorp

These are not the first steps on Indian territory. Founding father of blue®m, maxillofacial surgeon dr. Peter Blijdorp, was already lecturing on implantology in Manipal, India from 2003 to 2006, as an affiliate professor at the Manipal College of Dental Science. His son Johan Blijdorp will be doing the introduction of the blue®m philosophy and mission as a tribute to the groundbreaking work of his father.



Oxygen to advance health and well-being in India

“The oral care market in India has shown tremendous growth in the last few years. A rise in awareness of oral hygiene has created a huge demand for premium and innovative products. blue®m has tremendous potential in the Indian market, I truly believe in the role of oxygen and its impact on oral health. We are very optimistic and confident that our team will make a success story in India.”, says Divesh Pankaj, CEO of Smile Merchant. 


About Smile Merchant is India’s one shop premier website for dental professionals and consumers, who are looking for high quality complete oral and dental care products. This leading oral care company in India provides, together with distribution companies Edge Healthcare Pvt Ltd and Ortech Healthcare Pvt Ltd, the best oral and dental care products and information to the dental professional and their patients. Smile merchant will market ethically and scientifically complete oral care products and oral care solutions for the whole family and dental professionals. 


About blue®m

blue®m is a Dutch company that helps people to maintain and improve oral health in a different and innovative way. Their philosophy is that the mouth is the beginning of the digestive system and therefore essential for overall health. Oxygen plays a key role in almost every step in the process of wound healing. With that knowledge and science, Dr. Peter Blijdorp and his team developed a unique formula. This formula has helped countless people with dental diseases and gum problems. The secret is the gradual release of oxygen in the mouth.  Their products are more than once rewarded as ‘Best Product of the Year’ and advised by the best dentists and dental hygienists in more than 40 countries. 



Press Contact
Cristel Bredius
Tel: +31(0)6 269 53 157

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